Marketing and More!
Have you ever thought of the saying, “as busy as a bee” in relation to your business?
It’s a pity the powerful example of bees is reduced to this little phrase, because...
There is SO much WISDOM AND BEAUTY to be found in the example of the bees...
BEE MARKETING 101
#1 Follow the sun’s cycles.
This includes when your people are awake and likely to discover your information. Tap into your audience's cycles, which follow the sun of where they are-: Most may not be in your own time zone! Do you have to get up before the birds and bees? No need, if you make certain your social media posts are scheduled in advance for optimal timing. (In the US the majority of people do not live in the pacific time zone, for example.)
#2 Get very attuned to BEAUTY and where more stuff is BLOOMING.
Notice where the action is and what your people are attracted to- like fragrant flowers. It's a must for your brand and your whole approach. Did you know distinct personality types are attracted to different colors? Learn how color psychology works. (There are many resources for this, especially around branding.)
Tap into where other businesses are directing their messaging. It is waaayyy too easy to bark up a tree when nobody's there. You want to check in with your audience to know what they are in need of. This is what they know they are needing- not your "quirky but oh so special" behind the scenes secret sauce that they never felt a need for.
Do These 3 Things, Always
o Gather Pollen- Know what you are about, stay focused, identify that source. You have a job to do!
o Find and Sip the Nectar- There's goodness and fabulous richness to be found: it's up to you to do it, and share it with your tribe.
o Pollinate as You Go- Be generous. Spread the gold around as freely as you can. Generosity is its own reward. There are benefits, however...
In my free monthly marketing calls I teach the value of standing up in Golden Visibility. This actually is just one aspect of the triad: Golden Visibility~ Meaningful Connection~ and True, Authentic Service.
The amazing example of the bees teaches us to never settle with one-dimensional solutions. Do you know these magnificent beings do not just make honey?
Bees produce 3 marvelous foods:
-Royal Jelly (food for the Queen)
And then they build the vessel, using wax and propolis~ their home, and the magical honeycomb container for it all.
This is the most important part, for you: Take care of how you hold the work of marketing and giving value, such that you are held in beauty, safety, strength and love, and all that you offer is solid, golden, strong.
How many ways can you collect your gleanings from life and transform these into food- real value- for others? That’s the essence of high level marketing- it needs to truly serve your tribe. Pollinate as you go, spreading gifts of real value.
Hum a LOT! It’s good for your mind and body.
(Really, try it.)
I'd love to read your comments or questions (post below!)
P. S. If you'd like to participate in Free Monthly Midweek Marketing calls (they are 3rd Wednesdays at 1 pm Pacific Time/ 4 pm Eastern)... JOIN US- CLICK HERE TO INQUIRE
P.P.S. * THANK YOU IN ADVANCE to those who wish to share this. You are golden!